2009 Behavioral Pricing Conference

November 13-14, 2009
University of Central Florida, Orlando, FL

(Submission Deadline: June 15, 2009)

Conference Chairs:  Robert Schindler (Rutgers University - Camden), 
H.G. Parsa (University of Central Florida)

Sponsored by Dick Pope Sr. Institute for Tourism Studies,
Rosen College of Hospitality Management, Univ. of Central Florida, Orlando, FL

 

The University of Central Florida will host the 11th Behavioral Pricing Conference on Friday, November 13th, and Saturday, November 14th, 2009 in Orlando, Florida.  This annual conference, first held at Fordham University in 1998, invites research papers related to various aspects of pricing and price promotions from both academic and managerial perspectives.  The conference will also host a Doctoral Dissertation Competition in Pricing.

Below are some examples of potential topics of interest; other related areas of research in pricing are also welcomed:

 

 

Information processing of price

Price sensitivity

Bundle pricing

Cross-cultural price perceptions

Price points

Fairness in pricing

Social responsibility issues in pricing

Price and the marketing mix

Pricing strategy

Cost allocation and pricing

Pricing in non-profit organizations

Promotional pricing

Public policy and price

Reference price

Auction pricing

Strategies for price negotiation

Internet pricing

Revenue management


The deadline for paper submissions is June 15, 2009.

For instructions on how to submit papers:  Submission Guidelines

At the request of the authors, submitted papers can be also considered for publication in the Journal of Product and Brand Management.  Authors interested in journal consideration must state this desire upon manuscript submission.

 

For conference registration and accommodations information:  Conference Registration

 

For additional information, please contact the Scott Smith at pricing@mail.ucf.edu.  The host committee is made up of Robert Schindler (Rutgers University-Camden), H.G. Parsa, Scott Smith, and Amy Gregory (University of Central Florida).



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